The Pakistan International Film Festival (PIFF) is the largest film festival in Pakistan. PIFF screened features, shorts, and documentaries from Pakistan and around the world. The mission is to create a unique platform, which promotes both Pakistani cinema and Pakistani filmmakers by showcasing their films to diverse international audiences. The Festival also brought international filmmakers and their work to Pakistan to create an interactive space for an exchange of ideas and for open dialogue. PIFF provided opportunities to encourage co-productions and to portray Pakistan as an exciting and vibrant country, with great cinematic potential.
Morango played the key role in the structure, programming, branding and Social Media Campaign of the festival and its execution. The Founder of Morango, Abrar ul Hasan also worked as the Festival Director for the inaugural PIFF.
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