Talkback

 Talkback.pk is a social media network based out of Pakistan that champions in breaking news and also tend to engage the audiences in a healthy discussion about the current affairs. It also allows users to access the authentic news as well to raise their voices to the halls where it matters the most.

Challenge: 

The challenge to launch talkback.pk was to create a space for this platform in the presence of Facebook and Twitter. It was important to draw a differentiating line.

Solution:

To attract and engage the audience in large number the brand needed a breakthrough idea that could poke them as well as something that had a very strong call to action in it. #UngliKer was the solution. Ungli Ker in Urdu means, "to poke" and the phrase also means, "to disrupt".